The current
Federal inquiry into anti-competitive practices of our large supermarket chains
in Australia could do well to ask how planning schemes have been mercilessly
weaponised to minimise competition. The allegations are not new. Remember
Kaufland? Back in 2018 it was talking up its impact on the Australian grocery
sector, which was (and remains) essentially a duopoly. Plenty of opportunity to
challenge market power and establish a third major presence in the grocery
sector. Or so they thought.
There were no
doubt a number of factors that led Kaufland to sensationally pull out of
Australia in 2020, but finding suitable sites was certainly one of them.
According to this analysis by KHQ Lawyers: “Finding
appropriate sites has been a challenge for Kaufland. Although Kaufland
has secured a variety of development locations, the fact that it announced its
first store would be in South Australia (no offence, Prospect) indicates it was
not an easy task. The eastern states, with higher populations and greater
spending power would likely have been preferable.
With a store footprint anywhere from 4000m2 (i.e. larger than a
standard Woolworths) to 20,000m2,
the number of appropriate sites is probably limited – and will generally be in
the outskirts of town and often separate from existing retail developments
rather than in areas with a more concentrated population and accordingly
greater customer catchment. Australia’s highly restrictive planning laws and
lack of development opportunities due to sub-optimal land use zoning (I’m
looking at you, NSW) would have impacted any projected growth of the Kaufland
network. Accordingly, the benefits of economies of scale will take longer
to achieve.”
There was also the problem that major suppliers to Woolworths and Coles felt intimidated that by supplying Kaufland, their existing contracts to Woolies and Coles would be jeopardised. The issue was investigated by the ACCC but nothing came of it. Kaufland left Australia, scalded by the encounter with our anti-competitive competition for the consumer dollar. The duopoly survived, and arguably grew stronger. The two now account for two out of three of all dollars spent in the sector.
The issue
stretches back deep into planning law and the notion of a “retail hierarchy.” What
this means, in simple terms, is that the established pattern of retail stores –
from city centre, to regional, district, neighbourhood etc – should be maintained,
and that “allowing” planning permission for rival centres to be developed within
the same arbitrarily defined catchment should be refused. To protect
competition, we need to prevent competition.
This double-speak
is now daily bread and butter for an entire industry of highly paid lawyers,
planners, economists and others – including someone called “Brad” - who will
argue that black is white if it suits their cause.
A senior Westfield
executive once said to me: “Ross, we would object to a competitor moving a
plant pot if we thought it was in our interests to do so.” That was back in the
late 1990s, during some heated debates about shopping centre trading hours. The
arguments were put in favour of deregulation but in the end we did not end up
with more competition.
Fast forward to
today and the same allegations are resurfacing.
“There is a
long-time pattern and behaviour, which is anti-competitive, which seeks to
close out markets and remove competitors from the markets, and we’ve seen that
happen over a long period of time,” said
Grant Ramage, Australian head of IGA, giving evidence to the federal inquiry.
“Their sheer scale
gives them the financial capability to do that. It gives them greater sway with
developers, landlords and other parties, like state governments,” he said.
He was arguing
that the duopoly were buying up new sites - not with a view to developing them,
but to prevent competitors from buying the sites, or even prevent them buying
another site within that arbitrarily defined future trade area. Hard to prove,
and people like “Brad” will swear under oath it isn’t true. But the suspicion lingers.
Locally, our IGA
Milton store was a recent victim of these aggressive tactics. A very well
supported store, with local owners (who owned and ran a total of three IGAs
including this one) and friendly staff, it was open 365 days a year. But some
years ago, then centre owners Vicinity sold the small shopping centre to Coles
Property. Not so that Coles could own an IGA of course. Coles just waited for
the IGA lease to run up for renewal, refused to renew, and so the IGA was
forced to close. Coles are now in the process of building a larger store,
presumably with computers rather than checkout staff and certainly with no
local owners anywhere to be seen. And if someone wanted to open a new independent
grocery store nearby, you can bet that Coles will take them to court if they
have to, arguing that to protect competition, we need to prevent competition,
giving due respect to prevailing planning law and practice – and the retail hierarchy.
Good luck to the
Federal inquiry but I fear it will go nowhere. There’s a conga line of self-interests
masquerading as the consumers’ champions who will ensure it doesn’t.